Analisis Pengaruh Experiential Marketing Terhadap Loyalitas Pelanggan ( Pada Starbucks Coffee Paragon Mall Surakarta )

This study was conducted to analyze the effect of variable Experiential Marketing as measured by several factors: the sense, Feel, Think, act, relate on customer loyalty in starbucks coffee paragon mall Surakarta. Data were collected through questionnaires method using purposive sampling of 100 resp...

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Bibliographic Details
Main Authors: Ganaputri, Kania Rahmawati (Author), , Basworo Dibyo, S.E, M.Si (Author)
Format: Book
Published: 2016.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
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