Analisis Pengaruh Experiential Marketing Terhadap Loyalitas Pelanggan ( Pada Starbucks Coffee Paragon Mall Surakarta )
This study was conducted to analyze the effect of variable Experiential Marketing as measured by several factors: the sense, Feel, Think, act, relate on customer loyalty in starbucks coffee paragon mall Surakarta. Data were collected through questionnaires method using purposive sampling of 100 resp...
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Main Authors: | Ganaputri, Kania Rahmawati (Author), , Basworo Dibyo, S.E, M.Si (Author) |
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Format: | Book |
Published: |
2016.
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Online Access: | Connect to this object online |
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