Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Membeli Smartphone Produk China (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Surakarta)

The purpose of this study was to obtain empirical evidence about whether the variable price and quality individually and together have a significant influence on the purchase decision Smartphone products from China. Based on the results of the study are expected to be used as consideration for Smart...

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Main Authors: Sundara, Sadewa Bayu (Author), , Drs. Kusdiyanto, M.Si (Author)
Format: Book
Published: 2015.
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3rd Floor Main Library

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