Pengaruh Atribut Kemasan Terhadap Minat Beli Konsumen(Studi Empiris Pada Konsumen Mie ABC Cup Di Kota Surakarta)
This study aims to examine the influence of the attributes of color, shape, material, design and size of product packaging ABC Noodle Cup on consumer buying interest. The sample in this study is partly Surakarta city residents who never consume or buy products ABC Cup Noodle. Total sample of 100 res...
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| Format: | Book |
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2016-02.
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