Analisis Strategi Pemasaran Roti Mandiri Dengan Pendekatan Metode Boston Consulting Group (BCG), SWOT Dan Benchmarking
CV . Mandiri is a company engaged in the bakery industry in Wonogiri . The amount of competition in the same field in the town of Wonogiri lead to competition in the bread industry is very tight , and therefore the problems faced by CV . Independent marketing system should be able to overcome. Dihas...
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2016.
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| Summary: | CV . Mandiri is a company engaged in the bakery industry in Wonogiri . The amount of competition in the same field in the town of Wonogiri lead to competition in the bread industry is very tight , and therefore the problems faced by CV . Independent marketing system should be able to overcome. Dihasiakan the products must be able to compete with a competitor's product in the marketing area . Boston Consulting Group ( BCG ) method is used to prepare a business plan , market growth and relative market share . Then, knowing the position of the industry growth rate ( Market Growth Rate) by looking at Boston Cnsulting Group BCG matrix . Benchmarking is the process of measuring and comparing over business processes to obtain information that helps improve the performance of the company . SWOT is used to identify the internal factors and ektsernal of the company , then analyzes what strategies are appropriate for use in the company .Analysis Bosnton Consulting Group calculations tingkt market growth of 12 % and market share relative to a rival company 0,34.matrik BCG CV . Mandiri is in a position Question Mark . Benchmarking shows CV . Mandiri has an advantage in terms of cheap and affordable prices , but need improvement in terms of packaging needs improvement in order to be more interested knsumen and add value to the consumer . SWOT analysis identifying the internal of external factors on the CV . Mandiri . Based on the calculation of the power factor analysis of IFAs have a score of 1.891 while the total 2,583 0,692 weakness , opportunity analysis External factors 1.653 0.901 Total 2.554 whereas threats . Calculation of matrix strengths - 1.199 weaknesses , opportunities - threats 0.752 , a position the company in the Cartesian diagram is at Quadrant I Aggressive Strategy by performing development strategy (Growth ) . |
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| Item Description: | https://eprints.ums.ac.id/42156/27/02.%20Naskah%20Publikasi-1.pdf https://eprints.ums.ac.id/42156/3/03.%20HALAMAN%20DEPAN.pdf https://eprints.ums.ac.id/42156/4/04.%20BAB%20I.pdf https://eprints.ums.ac.id/42156/5/05.%20BAB%20II.pdf https://eprints.ums.ac.id/42156/6/06.%20BAB%20III.pdf https://eprints.ums.ac.id/42156/8/07.%20BAB%20IV.pdf https://eprints.ums.ac.id/42156/19/08.%20BAB%20V.pdf https://eprints.ums.ac.id/42156/20/09.%20DAFTAR%20PUSTAKA.pdf https://eprints.ums.ac.id/42156/1/01.%20Surat%20Pernyataan%20Publikasi%20Karya%20Ilmiah.pdf https://eprints.ums.ac.id/42156/24/10.%20Lampiran.pdf |