Pengaruh Kepuasan Merek dan Kepercayaan Merek terhadap Loyalitas Merek pada Perusahaan Leasing Sepeda Motor di Kota Surakarta

• मुख्य लेखकों: Kusuma, Dhori Pridana (लेखक), , Dr. Anton Agus Setyawan, SE, MM (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: 2016.
• विषय: Thesis; NonPeerReviewed
• ऑनलाइन पहुंच: Connect to this object online

This study aims to determine of brand satisfaction and brand trust to brand loyalty on motorcycle leasing company in Surakarta, either partially or simultaneously. The population in this study are individuals who have ever used the services of motorcycle leasing company in the city of Surakarta. The...