Analisis Pengaruh Sikap, Norma Subyektif, Dan Kontrol Perilaku Yang Dirasakan Terhadap Minat Beli Produk Private Brand Alfamart Di Sekitar Universitas Muhammadiyah Surakarta

ABSTRACT The purpose of this study was to analyze the influence of attitude (X1), sujective norms (X2), and perceived behavioral control (X3) on buying interest (Y) private brand alfamart in the University Muhammadiyah of Surakarta area. The population in this study were all students of the Faculty...

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Main Authors: WIBOWO, Amanda Anidia Ita (Author), , Soepatini, SE.,M.Si.,Ph.D (Author)
Format: Book
Published: 2016.
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3rd Floor Main Library

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Call Number: A1234.567
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