Pengaruh Kepuasan Konsumen dan Kepercayaan Merek terhadap Loyalitas Konsumen (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Pengguna sim card IM3 di Universitas Muhammadiyah Surakarta)

• Main Authors: Jannah, Roudhotul (Author), , Drs. M. Farid Wajdi, MM., Ph.D (Author)
• פורמט: ספר
• יצא לאור: 2016.
• נושאים: Thesis; NonPeerReviewed
• גישה מקוונת: Connect to this object online

This study aim to determine the effect of consumer satisfaction and brand trust on the customer loyalty of sim card IM3. The independent variables consist of consumer satisfaction and brand trust, meanwhile the dependent variable is customer loyalty. This research was categorized as descriptive quan...