Analisis Faktor - Faktor Yang Mempengaruhi Motif Belanja Secara Online Studi Kasus Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Surakarta

This study aims to identify factors - factors that influence online shopping motif. And which factors most influence on the motive of shopping online. The analysis tool used is multiple linear regression, by retrieving data using questionnaires the respondents Faculty of Economics and Business, Univ...

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Main Authors: Ardi, Chrisna Yosefa Setya (Author), , Muzakar Isa, S.E., M. Si (Author)
Format: Book
Published: 2016.
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3rd Floor Main Library

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Call Number: A1234.567
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