Effect Of Brand Equity Vario Motorcycle Sales In Motor Dealer Cendana Purwodadi

The purpose of this study was to determine : brand equity is brand awareness, brand association, perceived quality and brand loyalty significantly influence sales on a motorcycle Honda Vario Dealer Sandalwood Motor Purwodadi. The research method used survey method, the type of data used quantitative...

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Bibliographic Details
Main Authors: Haditama, Satria (Author), , Muzakar Isa, SE, Msi (Author)
Format: Book
Published: 2016.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
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