Pengaruh Bauran Pemasaran Terhadap Loyalitas Konsumen Kartu Prabayar IM3 Ooredoo Pada Mahasiswa Universitas Muhammadiyah Surakarta

• Asıl Yazarlar: Dea Kharisma, Adhita (Yazar), , Dr. Edi Purwo Saputro, S.E., M.Si (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: 2016.
• Konular: Thesis; NonPeerReviewed
• Online Erişim: Connect to this object online

The purpose of this study was to determine the effect of the marketing mix on IM3 ooredoo prepaid card consumer loyalty in Universitas Muhammadiyah Surakarta. While the methods used in this study is the descriptive analysis, validity test with confirmatory factor analysis methods, reliability test w...