Analisis Pengaruh Service Quality Terhadap Customer Retention

The purpose of this study was to analyze service quality like "tangibles, reliability, ressponsiveness, assurance, empathy" and food quality to customer retention in KFC Solo Square. The design of this study is survey and a confirmatory study. The population in this study are all consumers...

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Bibliographic Details
Main Authors: Jana, Reva Rian (Author), , Dr. Anton Agus Setyawan, SE.,MSi (Author)
Format: Book
Published: 2016.
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