Analisis Pengaruh Harga, Kualitas Produk dan Iklan Terhadap Keputusan Pembelian Kosmetik Wardah (Studi pada Mahasiswi Universitas Muhammadiyah Surakarta)

In the face of increasingly intense marketing competition, a producer should not be fixated in the form of products that offer the benefits of the base. Companies must be able to know what is needed and expected by consumers. The emergence of overseas cosmetics industry competition tightened the com...

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Bibliographic Details
Main Authors: Putri, Ela Karisma (Author), , Basworo Dibyo, S.E, M.Si (Author)
Format: Book
Published: 2016.
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3rd Floor Main Library

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Call Number: A1234.567
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