Pengaruh Iklan Dan Citra Merek Terhadap Keputusan Pembelian Sepeda Motor Honda Beat (Survey Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Surakarta)

• Asıl Yazarlar: Saputro, Aris Kuncoro (Yazar), , Lukman Hakim, SE, M.Si (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: 2016.
• Konular: Thesis; NonPeerReviewed
• Online Erişim: Connect to this object online

This study aims to determine the influence of advertising and brand image either partially or simultaneously to the purchasing decision Honda Beat motorcycle. This type of research is the explanation (explanatory research). The sampling technique used convinience sampling of 100 respondents. Analysi...