Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Handphone Android(Studi Kasus Pengguna Handphone Android di Wonogiri)

ABSTRACT EFFECT OF BRAND EQUITY PURCHASE DECISION ON ANDROID PHONE (Case Study in Wonogiri Android Mobile Users ) Interest in the study were: 1) to analyze the influence of brand awareness on purchasing decisions Android phones, 2) to analyze the influence of perceived quality on purchasing decision...

Full description

Saved in:
Bibliographic Details
Main Authors: Nugroho, Hari (Author), , Drs. Ma'ruf, MM (Author)
Format: Book
Published: 2016.
Subjects:
Online Access:Connect to this object online
Tags: Add Tag
No Tags, Be the first to tag this record!