Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Handphone Android(Studi Kasus Pengguna Handphone Android di Wonogiri)
ABSTRACT EFFECT OF BRAND EQUITY PURCHASE DECISION ON ANDROID PHONE (Case Study in Wonogiri Android Mobile Users ) Interest in the study were: 1) to analyze the influence of brand awareness on purchasing decisions Android phones, 2) to analyze the influence of perceived quality on purchasing decision...
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| Format: | Book |
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2016.
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