Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Handphone Android(Studi Kasus Pengguna Handphone Android di Wonogiri)

• Main Authors: Nugroho, Hari (Author), , Drs. Ma'ruf, MM (Author)
• Format: Knjiga
• Izdano: 2016.
• Teme: Thesis; NonPeerReviewed
• Online dostop: Connect to this object online

ABSTRACT EFFECT OF BRAND EQUITY PURCHASE DECISION ON ANDROID PHONE (Case Study in Wonogiri Android Mobile Users ) Interest in the study were: 1) to analyze the influence of brand awareness on purchasing decisions Android phones, 2) to analyze the influence of perceived quality on purchasing decision...