Pengaruh Citra Merek, Harga, Dan Kualitas Produk Terhadap Loyalitas Konsumen Melalui Kepuasan Konsumen Sebagai Variabel Intervening

The purpose of this study to determine an empirical consumer Arina cake home industry with the influence of brand image, price and quality of products on consumer loyalty through customer satisfaction as an intervening variable. While the methods used in this study using the methods of data analysis...

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Bibliographic Details
Main Authors: Oktarahman, Rizal (Author), , Dr,Soepatini,M.Si (Author)
Format: Book
Published: 2016.
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3rd Floor Main Library

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Call Number: A1234.567
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