Analisis pengaruh store atmosphere, merchandising, promosi, dan pelayanan ritel terhadap Impulse buying pada laris toserba Dan swalayan di klaten

This study aimed to analyze the effect of store atmosphere, merchandise, promotions and services to impulse buying at Laris Supermarkets department stores and Supermarkets in Klaten. This study was quantitative research. This research was conducted in the district of Klaten demgam retrieving objects...

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Bibliographic Details
Main Authors: Jayanto, Dwi (Author), , Dra. Wafiatun Mukharomah, MM (Author)
Format: Book
Published: 2016.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available