Analisis Pengaruh Harga, Kualitas Produk, Merek dan Promosi Terhadap Keputusan Pembelian Air Minum kemasan Merek Aqua (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis UMS)

• मुख्य लेखकों: Susanto, Herry (लेखक), , Muzakar Isa, SE., M.Si (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: 2016.
• विषय: Thesis; NonPeerReviewed
• ऑनलाइन पहुंच: Connect to this object online

This study aimed to analyze: 1) the effect of price on purchase decisions aqua bottled water brands. 2) the impact of product quality on purchase decisions aqua bottled water brands. 3) brand influence on purchasing decisions aqua bottled water brands. 4) the effect of promotions on purchase decisio...