Pengaruh Dimensi Ekuitas Merek Terhadap Keputusan Pembelian Telephon Seluler Merek Samsung (Survey Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Surakarta)

This research purpose was to analyzing the influence of brand awareness to purchasing decision brand Samsung phone seluler. The analyzing of perceived quality influence to purchasing decision brand Samsung phone seluler. The analyzing of brand asosiation influence to purchasing decision brand Samsun...

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Bibliographic Details
Main Authors: Anto, Hendrik Fitri (Author), , Drs. M. Nasir, MM (Author)
Format: Book
Published: 2016.
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3rd Floor Main Library

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Call Number: A1234.567
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