Pengaruh Perceived Quality, Brand Image, Kepuasan Konsumen Dan Brand Trust Terhadap Brand Loyalty Produk Kosmetik Merk Wardah

• Main Authors: Izzati, Rosyida Rahma (Author), , Drs. Wiyadi, M.M., Ph.D (Author), , Soepatini, S.E., M.Si., Ph.D (Author)
• Format: Book
• Published: 2016.
• Subjects: Thesis; NonPeerReviewed
• Online Access: Connect to this object online

The purpose of this research is to analyze: 1) influence of perceived quality on brand loyalty, 2) influence brand image on brand loyalty, 3) influence customer satisfaction on brand loyalty and 4) influence brand trust on brand loyalty. Data was collected from 106 respondent who are consumer of War...