Pengaruh Penggunaan Celebrity Endorser, Brand Association dan Brand Image Terhadap Keputusan Pembelian (Studi Kasus Iklan Luwak White Cofee Versi Lee Min Ho Tahun 2016 Pada Pelanggan Luwak White Coffee)"

• Huvudskapare: Halim, Andi Indigo (Författare, medförfattare), , Dra. Wafiatun Mukharomah, M.M (Författare, medförfattare)
• Materialtyp: Bok
• Publicerad: 2016.
• Ämnen: Thesis; NonPeerReviewed
• Länkar: Connect to this object online

This study aimed to analyze the influence of celebrity endorser, Association brand and brand image of the customer's purchasing decision Luwak White Coffee. Purchasing decisions is an important thing to do a company to know how much the consumer purchase interest in product Luwak White Coffee w...