Analisis Pengaruh Kualitas Produk, Harga Produk, dan Orientasi Pasar Terhadap Kinerja Penjualan Pada UMKM Pengrajin Kayu di Gilingan Kota Surakarta

The aim of this study aimed to analyze the influence of the analysis of product quality, product prices, and market orientation to performance marketing in SMEs Gilingan craftsmen in Surakarta. The population in this study menggunan 76 respondents craftsmen in Gilingan Surakarta using the census is...

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Main Authors: Saefudin, Ahmad (Author), , Dra. Mabruroh, MM (Author)
Format: Book
Published: 2016.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
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