The Effects Of Utilitarian And Hedonic Online Shopping Value On Consumer Perceived Value
study aims to determine how hedonic and utilitarian value influences on perceived value in shopping activities hrough e-commerce. Two questions that this research seeks to answer are: (1) the effect of utilitarian on perceived value of e-commerce consumer, (2) the effect of hedonic value on perceive...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
2016.
|
| Subjects: | |
| Online Access: | Connect to this object online |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Internet
Connect to this object online3rd Floor Main Library
| Call Number: |
A1234.567 |
|---|---|
| Copy 1 | Available |