The Effects Of Utilitarian And Hedonic Online Shopping Value On Consumer Perceived Value
study aims to determine how hedonic and utilitarian value influences on perceived value in shopping activities hrough e-commerce. Two questions that this research seeks to answer are: (1) the effect of utilitarian on perceived value of e-commerce consumer, (2) the effect of hedonic value on perceive...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
2016.
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| Online Access: | Connect to this object online |
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