The Effect Of Services Marketing Mix Elements On Customer-Based Brand Equity: An Empirical Study On Mobile Telecommunication Service In Indonesia
This paper explores the effect of services marketing mix elements on customer-based brand equity through empirical study of mobile telecommunication service in Indonesia. This study aims to determine the influence of such elements on customer-based brand equity and to reveal which is the most influe...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
2016.
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| Subjects: | |
| Online Access: | Connect to this object online |
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Internet
Connect to this object online3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |