The Effect Of Services Marketing Mix Elements On Customer-Based Brand Equity: An Empirical Study On Mobile Telecommunication Service In Indonesia
This paper explores the effect of services marketing mix elements on customer-based brand equity through empirical study of mobile telecommunication service in Indonesia. This study aims to determine the influence of such elements on customer-based brand equity and to reveal which is the most influe...
में बचाया:
| मुख्य लेखकों: | , |
|---|---|
| स्वरूप: | पुस्तक |
| प्रकाशित: |
2016.
|
| विषय: | |
| ऑनलाइन पहुंच: | Connect to this object online |
| टैग: |
टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
|
टिप्पणी देने वाले पहले व्यक्ति बनें!