Analisis Pengaruh Consumer Animosity Dan Consumer Ethnocentrism Terhadap Purchase Intention(Studi Empiris Dalam Membeli Produk Asal AS Oleh Mahasiswa FEB di Universitas Muhammadiyah Surakarta)

• Autori principali: Firmansya, Abi (Autore), , Muhammad SholahuddinS.E. M.Si (Autore)
• Natura: Libro
• Pubblicazione: 2017.
• Soggetti: Thesis; NonPeerReviewed
• Accesso online: Connect to this object online

This study aim to analyze the effect of consumer animosity and consumer ethnocentrism on purchase intention. The independent variables consist of consumer animosity and consumer ethnocentrism, meanwhile the dependent variable is purchase intention. The population of this research is the collage stud...