Analisis Pengaruh Brand Awareness, Brand Knowledge Dan Brand Strength Terhadap Keputusan Pembelian Laptop Asus (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Surakarta)

• Asıl Yazarlar: Ridwanto, Dwi (Yazar), , Muzakar Isa, S.E, M.Si (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: 2016.
• Konular: Thesis; NonPeerReviewed
• Online Erişim: Connect to this object online

Purchasing decisions can be influenced by many factors, including brand awareness, brand knowledge, and barnd sterngth. The object of this research is the students of faculty of Economics and Business, University of Muhammadiyah Surakarta recorded still active and using a laptop ASUS. The purpose of...