Pengaruh Kepercayaan, Kemudahan, Manfaat Dan Resiko Terhadap Minat Pembeli Untuk Menggunakan Sistem E-Commerce (Studi Empiris Pada Mahasiswa Program Studi Akuntansi Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Surakarta)
The purpose of this research to examine and analyze the influence of trust, ease of use, usefulness and risk on the buyers interest to use e-commerce system.The amount of the sample in this research is 99 students. The sampling techniques in this research uses purposive sample method. The data analy...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
2017.
|
| Subjects: | |
| Online Access: | Connect to this object online |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | The purpose of this research to examine and analyze the influence of trust, ease of use, usefulness and risk on the buyers interest to use e-commerce system.The amount of the sample in this research is 99 students. The sampling techniques in this research uses purposive sample method. The data analysis in this research uses the help of SPSS version 16. The analysis technique used is multiple linear regression to test and prove the research hypothesis. The analysis showed that trust, ease of use, usefulness, and risk have a significant effect on the buyers interest to use e-commerce system. Keywords: trust, ease of use, usefulness, risk, buyers interest to use e-commerce system |
|---|---|
| Item Description: | https://eprints.ums.ac.id/49046/1/NASKAH%20PUBLIKASI.pdf https://eprints.ums.ac.id/49046/2/HALAMAN%20DEPAN.pdf https://eprints.ums.ac.id/49046/4/BAB%20I.pdf https://eprints.ums.ac.id/49046/5/BAB%20II.pdf https://eprints.ums.ac.id/49046/6/BAB%20III.pdf https://eprints.ums.ac.id/49046/7/BAB%20IV.pdf https://eprints.ums.ac.id/49046/8/BAB%20V.pdf https://eprints.ums.ac.id/49046/9/DAFTAR%20PUSTAKA.pdf https://eprints.ums.ac.id/49046/10/LAMPIRAN.pdf https://eprints.ums.ac.id/49046/11/SURAT%20PERNYATAAN%20PUBLIKASI%20KARYA%20ILMIAH.pdf |