Analisis Pengaruh Brand Evaluation, Brand Trust Dan Customer Satisfaction Terhadap Brand Loyalty Jne Dengan Brand Relationship Sebagai Variabel Moderasi

• Hauptverfasser: Prastiwi, Destasari Sandra (Verfasst von), , Soepatini, SE., M.Si., Ph.D (Verfasst von)
• Format: Buch
• Veröffentlicht: 2017.
• Schlagworte: Thesis; NonPeerReviewed
• Online-Zugang: Connect to this object online

The purpose of this study was to test the brand evaluation, brand trust, customer satisfaction and brand loyalty with the brand relationship JNE as a moderating variable. The sampling technique used in this study was a non-probability sampling with purposive sampling type. Data were collected by que...