Analisis Pengaruh Evaluasi Merek, Kepuasan Pelanggan Dan Kepercayaan Merek Terhadap Loyalitas Merek Yang Dimediasi Hubungan Merek (Studi Pada Konsumen Produk Kosmetik Wardah)
The purpose of this study was to examine the variables that influence consumer brand loyalty in cosmetic products Wardah. This study uses a quantitative approach with descriptive methods. The sampling technique used in this study was a non-probability sampling (sampling technique by not giving a cha...
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2017.
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