Analisis Pengaruh Evaluasi Merek, Kepuasan Pelanggan Dan Kepercayaan Merek Terhadap Loyalitas Merek Yang Dimediasi Hubungan Merek (Studi Pada Konsumen Produk Kosmetik Wardah)

• Hauptverfasser: Sari, Indah Permata (Verfasst von), , Soepatini, S.E., M.Si., Ph.D (Verfasst von)
• Format: Buch
• Veröffentlicht: 2017.
• Schlagworte: Thesis; NonPeerReviewed
• Online-Zugang: Connect to this object online

The purpose of this study was to examine the variables that influence consumer brand loyalty in cosmetic products Wardah. This study uses a quantitative approach with descriptive methods. The sampling technique used in this study was a non-probability sampling (sampling technique by not giving a cha...