An Integrated Marketing Communication Analysis(A Descriptive Qualitative Study On Tiny Library Café)
A promotional activitiy is basically an activity to build knowledge and awareness toward a certain brand. Brand awareness emerges from a marketing communication strategy management that results in a value. This is a success determinant of the implemented strategy, especially in attracting new custom...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
2017.
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| Subjects: | |
| Online Access: | Connect to this object online |
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Internet
Connect to this object online3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |