Analisis Pengaruh Religiosity,Consumer Ethnocentrism Dan Country Of Originterhadap Purchase Intention (Studi Empiris Dalam Membeli iPhone Oleh Mahasiswa FEB di Universitas Muhammadiyah Surakarta)
This study aim to analyze the effect of religiosity, consumer ethnocentrism and country of origin on purchase intention. The independent variables consist of religiosity, consumer ethnocentrism and country of origin, meanwhile the dependent variable is purchase intention. The population of this rese...
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| Formato: | Libro |
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2017.
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| Acceso en línea: | Connect to this object online |
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