Pengaruh Atribut Produk, Gaya Hidup, Dan Celebrity Endorser Terhadap Keputusan Pembelian Smartphone Di Kota Surakarta
This study aims to determine the effect of product attributes, lifestyle, and celebrity endorser towards purchace decision of smartphone in Surakarta. Sample of this study is smartphone users in Surakarta by distributing 150 questionnaires and 147 were returned. The results of this study indicate th...
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| Formato: | Livro |
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2017-02.
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| Cód. Barras: 1 | Disponível |