Analisis Pengaruh Diskon Harga, Bonus Pack Dan Pendapatan Konsumen Terhadap Keputusan Pembelian Impulsif Pada Konsumen Supermarket CarrefourDi Surakarta

The purpose of this study to examine the effect of price discounts on purchasing behavior implusif. To test the effect of the bonus pack buying behavior implusif. To test the effect of the income of consumers against impulsive buying behavior. Sample was taken using accidental sampling. So we can co...

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Egile Nagusiak: , Nabilah (Egilea), , Drs. M. Nasir, MM (Egilea)
Formatua: Liburua
Argitaratua: 2017.
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