Pengaruh Citra Merek, Kualitas Dan Harga Terhadap Keputusan Pembelian Air Mineral Merek Aqua (Studi Pada Mahasiswa Universitas Muhammadiyah Surakarta)

In the process of purchasing decisions marketers should be explore the various impact on buyers and developing the understanding of how consumers make their purchasing decisions. This research aims to determine the effect of brand image, product quality and price of the purchase decision. The popula...

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Bibliographic Details
Main Authors: Hidayati, Khafsoh Nur (Author), , Ir. Irmawati, S.E., M.M (Author)
Format: Book
Published: 2017-04-10.
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3rd Floor Main Library

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Call Number: A1234.567
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