Pengaruh Kualitas Pelayanan Kepuasan Pelanggan Terhadap Loyalitas Nasabah (Studi Kasus Di Bank Bri Surakarta )

The purpose of this study is to determine the effect of service quality and customer satisfaction to customer loyalty. This study used a sample of 150 respondents and the sample collection method using accidental sampling. The analytical tool used is multiple linear regression analysis T test analys...

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Bibliographic Details
Main Authors: DEWI, ARISTA (Author), , Drs. Sri Padmantyo, M.B.A (Author)
Format: Book
Published: 2017.
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