Pengaruh Motivasi Konsumen, Persepsi Kualitas DanSikap Konsumen Terhadap Keputusan Pembelian ProdukPonsel Samsung (Studi Kasus Pada Mahasiswa Universitas Muhammadiyah Surakarta)

This study aims to determine: (1) the influence of the motivation of consumers to purchasing decision of Samsung mobile phones among students at the University of Muhammadiyah Surakarta, (2) the effect of perceived quality on product purchasing decisions of Samsung mobile phones among students at th...

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Auteurs principaux: Anggriani, Aprillia Ragil (Auteur), , Drs. Farid Wajdi, MM, Ph.D (Auteur)
Format: Livre
Publié: 2017-07-17.
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