Pengaruh Harga, Citra Merek dan Kualitas Produk Terhadap Loyalitas Pelanggan Pada Pembelian Kuota IM3 Ooredoo 4G (Studi Kasus Pada Mahasiswa FEB UMS)

• Egile Nagusiak: Oktarian, Fandi Rizqi (Egilea), , Dra. Mabruroh MM (Egilea)
• Formatua: Liburua
• Argitaratua: 2017.
• Gaiak: Thesis; NonPeerReviewed
• Sarrera elektronikoa: Connect to this object online

This study aims to determine the effect of price, brand image and product quality on customer loyalty on the purchase of IM3 Ooredoo 4G quota. This type of research is a quantitative research. The sample in this study were students of FEB UMS which amounted to 100 respondents. The sampling technique...