Pengaruh Kualitas Produk Dan Citra Merek TerhadapKeputusan Pembelian Sepeda Motor Yamaha( studi pada konsumen sepeda motor vixion )

The purpose of this study is to analyze the effect of product quality and brand image on the purchase decision of Yamaha vixion motorcycle partially or together. This type of research is a qualitative research, with the population of Yamaha vixion motorcycle consumers as many as 100 people, with a s...

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Autores principales: Setia Budi, Himawan Hanif (Autor), , Basworo Dibyo, S.E., M.Si (Autor)
Formato: Libro
Publicado: 2017.
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3rd Floor Main Library

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Número de Clasificación: A1234.567
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