Pengaruh Kualitas Produk Dan Citra Merek TerhadapKeputusan Pembelian Sepeda Motor Yamaha( studi pada konsumen sepeda motor vixion )

• मुख्य लेखकों: Setia Budi, Himawan Hanif (लेखक), , Basworo Dibyo, S.E., M.Si (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: 2017.
• विषय: Thesis; NonPeerReviewed
• ऑनलाइन पहुंच: Connect to this object online

The purpose of this study is to analyze the effect of product quality and brand image on the purchase decision of Yamaha vixion motorcycle partially or together. This type of research is a qualitative research, with the population of Yamaha vixion motorcycle consumers as many as 100 people, with a s...