Pengaruh Harga, Lokasi, Kualitas Pelayanan & Kepuasan Konsumen Terhadap Keputusan Pembelian

This research is aimed to observe the influence of cost, location, service quality toward purchase and consumer satisfaction as mediation variables. The sample of this research is the consumer of Kopi Dara coffee shop which is about 93 respondents. The technique of collecting the data is used purpos...

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Bibliographic Details
Main Authors: ANAM, CHAIRUL (Author), , Muzakar Isa, SE, M.Si (Author)
Format: Book
Published: 2017.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available