PENGARUH CUSTOMER DELIGHT TERHADAP CUSTOMER LOYALTY PADA PELANGGAN BURGER KING BANDUNG INDAH PLAZA MALL

This study aims to obtain an overview and influence of customer delight on customer loyalty in Burger King Bandung Indah Plaza Mall customers. The development of the food service industry sector in Indonesia, which can be seen from the proliferation of various fast food restaurant outlets, has inten...

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Main Author: Indah Indriani, Kuswandari (Author)
Format: Book
Published: 2023-08-21.
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3rd Floor Main Library

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