PENGARUH ELECTRONIC WORD OF MOUTH DAN CONSUMER BRAND ENGAGEMENT TERHADAP REPURCHASE INTENTION PADA KONSUMEN PRODUK SKINCARE SOMETHINC DI SHOPEE

Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth dan consumer brand engagement terhadap repurchase intention pada konsumen produk skincare Somethinc di Shopee. Pendekatan yang digunakan dalam penelitian ini adalah kuantitatif. Pengambilan sampel dilakukan dengan non-probab...

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Bibliographic Details
Main Author:	Devinna Nursolihah Fitriani, - (Author)
Format:	Book
Published:	2023-12-21.
Subjects:	Thesis NonPeerReviewed
Online Access:	Link Metadata
Tags:	Add Tag No Tags, Be the first to tag this record!

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