PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP PURCHASE INTENTION: Survei pada Followers Instagram Somethinc di Indonesia

Penelitian ini bertujuan untuk mengetahui pengaruh Celebrity Endorser dan Brand Image terhadap Purchase Intention (Survei pada Followers Instagram Somethinc Di Indonesia). Jenis penelitian yang digunakan yaitu deskriptif dan verifikatif. Variabel pada penelitian ini yaitu Celebrity Endorser, Brand I...

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Bibliographic Details
Main Author:	Tasya Ramadhanty, - (Author)
Format:	Book
Published:	2024-01-30.
Subjects:	Thesis NonPeerReviewed
Online Access:	Link Metadata
Tags:	Add Tag No Tags, Be the first to tag this record!

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