ANALISIS DAYA SAING BANDUNG SEBAGAI DESTINASI WISATA MELALUI MEMORABLE TOURIST EXPERIENCE (MTE) DAN CUSTOMER-BASED BRAND EQUITY FOR TOURIST DESTINATION (CBBETD)

Competition among tourism destinations has become increasingly severe. It is a challenge for all destination managers to continuously improve their competitiveness in the form of comparative and competitive advantage. In creating a competitive destination, there are two things that must be taken int...

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Main Author: Yuniawati, Yeni (Author)
Format: Book
Published: 2013-12-03.
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3rd Floor Main Library

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Call Number: A1234.567
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