PENGARUH E-SERVICE QUALITY TERHADAP E-LOYALTY (Survei pada Nasabah Mobile Banking Mandiri di Indonesia )

The development of communication technology in Indonesia has an impact on consumer attitudes towards products / services that change traditional consumer behavior to online consumer behavior called e-loyalty. Quality of online services in marketing can influence consumer behavior on online services...

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Main Author: Auliana Destiana Wahyu, - (Author)
Format: Book
Published: 2019-10-04.
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3rd Floor Main Library

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Call Number: A1234.567
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