A MULTIMODAL ANALYSIS IN PANTENE ADVERTISEMENTS

This study aims to investigate how Pantene Indonesian and International ads verbally and visually represent the image of women with beautiful strong hair and the ads' differences by means of Halliday's transitivity system (2014) and Kress and van Leeuwen's (2006) point of view. This s...

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Main Author: Nadia Fadhilah Muslim, - (Author)
Format: Book
Published: 2020-01-31.
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3rd Floor Main Library

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Call Number: A1234.567
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