A MULTIMODAL ANALYSIS IN PANTENE ADVERTISEMENTS
This study aims to investigate how Pantene Indonesian and International ads verbally and visually represent the image of women with beautiful strong hair and the ads' differences by means of Halliday's transitivity system (2014) and Kress and van Leeuwen's (2006) point of view. This s...
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Format: | Book |
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2020-01-31.
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